How You Can Get Involved
Here are just some of the ways we could work together:
- Cause Related Marketing. According to a Business in the Community Survey, 83% of consumers have purchased a product because of its association with a charity. It helps your product to stand out in a crowded market place and helps to build brand awareness. Older people make up an ever increasing proportion of the consumer population.
- Chosen Charity. Many companies adopt a charity, either as “Charity of the Year” or over a longer period of time. This allows you to develop a close working relationship which focuses your fundraising efforts, helps to involve employees, and increases the impact of your charitable support.
- Employee volunteering. ExtraCare has many volunteers supporting us – helping to run activities, offering one-to-one support of our residents or even helping on reception or in the shop in one of our villages. Volunteering helps to motivate people, helps them to learn new skills, and really makes them feel they are giving something back to the community. It’s an ideal “win-win” for everyone.
- Taking part in our fundraising events. Whether it’s a golf day, quiz evening, Corporate Challenge day, or a curry evening – taking part can help encourage team building and communication.
- Sponsorship. We have many activities and events which are available for sponsorship. Local fundraising events, Appeal launches, ExtraCare-wide events like our “Brolly Walk”, Birmingham Symphony Hall Concert, and a whole host of Village activities give you the perfect opportunity to promote your image and demonstrate commitment to the local community.
- Payroll Giving. Payroll giving schemes are simple to run, and an easy way for your staff to help us provide better lives. Running a payroll giving scheme is a good way to show that your company cares, and as your employees won’t pay tax on their charitable gifts, it’s another win-win situation for all.
A great partnership
These are just some of the ways we can work together as partners. We can help you achieve your Corporate Social Responsibility goals and you can support us in the communities where we are helping older people and their families and carers, to really live life to the full.
Please contact us to find out more

What People Say...
"I thoroughly enjoyed the trek - everyone should be proud of what they achieved and the money we raised for a great cause."
Bruce Ellis, Credit Reference Manager, Barclays Bank